When a business needs to communicate and engage with its customers, as well as promote, media technologies offer the tools to connect. These innovative tools can help businesses remain relevant and accessible to their customers, which can boost the business’s success.

Media technology encompasses any device or software that is used to web create media, produce, and distribute any type of media — audio and video images, data, interactive and social media environments virtual reality, augmented reality and many more. It ranges from low-tech tools used by artists to the global media processing systems and distribution systems of large corporations.

Examples of media technology for business include websites, email marketing, and social tools for managing media. They allow businesses to connect with their clients and prospects in ways that were not possible prior to now, such as offering instant customer support or sending targeted emails to certain groups of people.

New media technologies can create an online community of followers or fans for a brand, boosting engagement and helping to foster trust and loyalty. For instance, YouTube is a popular platform for sharing content targeted to a particular area of interest. It also allows for feedback from a group. In more extreme cases the new media technology can be used by political propagandists to influence public opinions. For instance, a terrorist group, for example might broadcast the execution of a journalist in order to provoke violence. Media technology can combat this by providing tools to moderate and verify.